Resources
Learn about marketing taxonomy, naming conventions, and data quality.
The Marketing Taxonomy Maturity Model
A five-level maturity model for marketing taxonomy management. Find where your team sits today, understand what's holding you back, and identify the practical steps to move up.
The Hidden Cost of Inconsistent Campaign Naming
Inconsistent naming silently drains marketing budgets, corrupts analytics, and undermines advanced models. This paper quantifies the four cost centres and shows what prevention looks like.
Campaign Naming Conventions: A Cross-Platform Design Guide
Practical design principles for building a naming convention that works universally across Meta, Google Ads, DV360, CM360, TikTok, and more.
From Naming Convention to Data Pipeline
For data engineers and analysts who want to close the gap between campaign names and structured analytics — three parsing approaches compared.
Building Your First Campaign Naming Convention
A finite project with a clear end state. This guide walks through exactly how to build a naming convention from scratch, step by step.